Tips on How to Make the Most Out of Your Pinterest Presence
It’s no secret that a growing number of businesses are joining Pinterest, well, for business reasons. The thing is that pinning has been shown to be a very effective method to connect with the existing customers/clients and attracting new ones, raising brand awareness/loyalty, increasing website traffic, etc. But only if you’re doing it right. To make the most out of your Pinterest presence, you should:
Know your target audience.
Knowing the target audience is of utmost importance for every advertising campaign no matter if carried out online or offline. To attract the attention of potential buyers, you need to know what appeals to them. So pin with the needs and preferences of your target audience in mind.
Don’t just advertise products. Offer value to your Pinterest followers.
While Pinterest is a great way to promote your products and get feedback from your customers/clients on both what they like and dislike about a particular product, pinning attractive images of your products won’t work. To retain your existing customers/clients and win new ones with the aid of Pinterest, you need to offer them value. Remember, you want as many repins as possible. So give Pinterest users a reason to repin.
Make your binboards and pins stand out.
Your pinboard and pins need to appeal to your target audience but they also need to stand out to attract attention. So don’t be afraid to be creative.
Don’t forget to include your website URL.
Remember that Pinterest can increase traffic to your website dramatically. And sales too! According to many businesses, they sell more products/service to visitors who come from Pinterest than any other social networking site including Facebook and Twitter. So don’t forget to include your website URL.
Be active.
You can’t expect to boost your business with the aid of Pinterest by adding a pin here and then. It is crucial to be steady. Also, keep in mind that the website isn’t just about pinning images. It is also about connecting people and in our case, businesses and potential buyers. To keep your followers engaged and encourage them to visit your website (and hopefully, buy something) as well as to attract new ones, you are recommended to be active not only with pinning but interacting with Pinterest users as well.